Running a business in Bangalore, the hub of innovation and opportunities is exciting. Millennials and the GenZ generations are ready to don the entrepreneurship hat and utilize the opportunities the city offers to earn money and the spotlight. They have the ideas and creativity to succeed. They also understand how crucial it is to find and hire the best Search Engine Optimization (SEO) services in Bangalore to achieve their goals.
Many experienced SEO companies in Bangalore drive innovative and effective marketing campaigns to help their clients get higher rankings on SERPs. How do you choose the one best suited to you? Whether you are a new business owner or have been running a business for decades, it can be a daunting and time-consuming task.
We have created a checklist to help business owners look for a digital marketing company to run successful SEO campaigns.
Define your SEO goals: SEO is all about organic traffic.
You may have an idea, but it is important to define SEO goals. What is the purpose of the campaign: improve rankings, increase traffic, or generate more leads? A clear understanding of the goals will help you share the requirement in clear terms. An SEO Company in Bangalore that listens to your demands and can create a proactive plan to help achieve the goals is the one you want to hire.
Check their portfolio
Don’t go with what the SEO company tells you. Check their portfolio and ask them to show case studies backed by numbers. If they have worked with companies similar to yours, they already know the industry and can start work immediately. But, even if you are a new industry for SEO services in Bangalore, check and see if they have the intelligence and manpower to help you achieve higher rankings.
Meet the team
One mistake many business owners make is discussing the requirement with the sales executives. We know you are short of time as navigating the streets of Bangalore can eat up precious time. But it would be best to meet the team who will be doing the tasks. They are the knowledgeable professionals who will work on the campaign; knowing them is half the battle won.
Communication and transparency
There is nothing more irritating for a business owner than following up on tasks with SEO partners. It is imperative to ensure communication channels are set up and the SEO company you want to hire is transparent in their dealings. Are they using planning software where tasks are assigned, and status is updated? Do they have a system for sending monthly reports? What is the hierarchy for escalations? Don’t forget to ask how often you will receive updates on the progress of your SEO campaign.
Reputation and reviews
Many business owners like yourself would have given ratings and reviews on GMB, Clutch and other websites. Read through the experiences to see how well the SEO company you are planning to hire fits with the checklist. Look for genuine reviews from past and current clients. A higher number of positive reviews indicates a more trustworthy SEO partner.
Pricing of the campaign
If you have clear SEO goals, then the company will give a cost estimate accordingly. Compare the pricing of different SEO companies, and instead of looking for the lowest-priced, look for the most cost-effective. You don’t want to lose hundreds of potential customers for a meagre amount! A low-priced campaign may seem attractive, but they may not have the experience or expertise to deliver on their promises.
One thing to never ignore is the approach – are they all talk, or do they speak numbers? A result-driven approach means the culture of the organization is geared towards data and analytics. They will use data insights to create dynamic and robust strategies. The aim is to deliver results, and if they falter, they are most likely to change gears in the middle of the campaign to deliver on the metrics of traffic and rankings.
In the end, finding and signing up with the right SEO company in Bangalore will require research. As a business owner, this task will require you to check the SEO company’s offerings and the range of services they offer. Apart from the SEO services, consider hiring a company offering a full suite of digital marketing services.
Author Bio: – Prashant Shukla is heading the search operations at Techmagnate. He is a digital marketing expert with more than 9 years of experience. He is sought-after for providing exponential growth to businesses via digital marketing.