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Linda Yaccarino

Linda Yaccarino is known for her skillful negotiating techniques and for taking on TV industry issues head on. She is widely credited with revolutionizing the Upfront marketplace and developing an all-inclusive tech trading system and monetization plan.

She graduated from Penn State in 1985 and lives in Sea Cliff with her husband Claude Madrazo. She serves on the World Economic Forum’s Taskforce on Future of Work as well as being on its Board of Directors and Ad Council Board of Directors.


Linda Yaccarino Wikipedia has become an icon in the media industry over her lengthy career in large communication companies such as Turner Broadcasting System and Mtv. Now serving NBCUniversal as Chairman of Advertising Sales and Client Partnerships.

She has revolutionized NBCUniversal’s advertising sales practices by employing innovative techniques and data-driven insights, shifting focus from selling content directly to connecting it with marketing partners.

Yaccarino has long been an advocate of diversity and inclusion within the media industry, spearheading several initiatives in support of this cause. Most recently she collaborated with White House staffers and business community members on creating a COVID-19 vaccination campaign featuring Pope Francis.

She has been honored by New York Women in Communications and received the Mac Dane Award from UJA Foundation, in addition to serving on Penn State’s Smeal College of Business’s Board of Trustees.


Yaccarino graduated with honors from Pennsylvania State University with a concentration in Liberal Arts and Communication studies, where she displayed signs of her future brilliance early on in school life. At Deer Park High School in New York where she completed high school education as one of its top students. Kate and Lori who are twin sisters also attend this school.

Yaccarino served in Turner’s leadership team for nearly 20 years before she made the move to NBCUniversal in 2011. Since joining, she has been a force for transformation by revitalizing advertising business for 21st-century audiences, unifying network teams and developing an effective monetization plan; while serving as strategic and operational liaison across global networks, brands, and businesses.

Yaccarino is widely respected within her field, having garnered numerous honors. As an advocate of brand safety and transparency, leading with moral integrity. Furthermore, she promotes women in the workplace while acting on various boards.

Personal Life

Yaccarino combines her media career with being an active philanthropist and speaker, earning recognition as one of Business Insider’s “Top 10 People Transforming Advertising,” Adweek’s “Ten Most Powerful Women in TV,” and Variety’s “Power Women of New York”. Additionally, she serves on the boards for both Paley Center for Media and the UJA Foundation and holds honorary trustee status with Broadcasting & Cable Hall of Fame.

Linda Yaccarino is married to Claude and shares two sons with him – Christian and Matthew – living in New York City. While keeping much of her personal life private, Linda enjoys celebrating milestones of Christian and Matthew on Instagram via All American Speakers Bureau booking agents. For booking inquiries contact All American Speakers Bureau today; 2023 Linda Yaccarino. All Rights Reserved. All American Speakers Bureau offers full service talent booking agency representing top speakers, celebrities, motivational speakers, business speakers and corporate executives alike.


As a media executive, Yaccarino has received numerous honors and awards for her achievements. Forbes listed her among their Top 20 Women in Business; Adweek also honored her by ranking her among their list of “Powerful Women in TV”.

Yaccarino is best known for her work to transform the television industry. She spearheaded an initiative to decrease reliance on Nielsen ratings, while making it easier for advertisers to purchase ads across both traditional and digital platforms.

Comcast NBCUniversal’s Ad Sales team, led by Peacock and NBC, generates more than $10 billion annually in advertising revenues. She also heads up their One Platform offering which gives marketers access to advanced video advertising solutions.

Yaccarino graduated with honors from Pennsylvania State University’s Donald P. Bellisario College of Communications with a Bachelor of Arts. She currently resides in Sea Cliff, New York with her husband and two children.

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